It is a given that our resources are not infinite. Call it the cycle of things or a matter of history repeating itself somewhere along the way but there will come a time when our resources will run out. Or will it? I suppose that if we just keep on taking without giving back then it is a given that whatever our resources, and no matter how vast they are, they will eventually run out. Nobody really wants this. And it’s for this reason that it is very important to practice sustainability management.
Now you might say, so what? What if one resource dries out? There will always be other places to take resources from. While to a certain extent there is truth in this, for how long will this kind of tactic sustain the need? When will it then become necessary to practice proper resource management? Of course we don’t want it to get to the point where we lose all our resources. After all, the reason why we are in charge is so that we can keep things going.
So where can we practice sustainability management and what is it exactly? In a nutshell, it is about managing the capacity of resources to endure. And it is very important for resources to endure, whether we are talking about businesses, the environment, organizations and societies. This means finding means for these said things to not only endure the passage of time but to grow as well.
Say in the case of businesses, sustainability management does not just mean making sure that the firm or enterprise breaks even. Managing its sustainability means making sure that the said business does more than breakeven: that it is able to expand its clientele and range; that it is able to help its employees grow and hone their craft; that the revenues will leave enough over from the upkeep to invest in other endeavors; that enough income is generated so that there will be some saved over for the rainy days.
When it comes to the environment, Sustainability Management is not just about making resources last, it is also about finding alternatives. Like in the case of fossil fuel: despite our attempts to minimize consumption of it, it is a given that sometime in the future our reserves of the said resource will dry out. So starting now, managing this resource means finding alternatives for it such as utilizing solar and wind energy or developing a bio fuel that will make use of plant life instead of fossils. In this way, when the time comes that we will run out of fossil fuel the world won’t come to a grinding halt.
Sustainability Management is all about making the right investments because we don’t want our resources to last us our lifetime. We want what we have to last for our grandchildren’s grandchildren to enjoy.