June 8, 2005 10:00 AM Pacific Time
Marketing has never been simple. Yet recent technological advancements are
bringing new layers of complexity to the discipline with each passing day.
Concepts like Really Simple Syndication (RSS), blogs, wikis, podcasts and
software-as-a-service are now bandied about as the new "must haves" for
marketers because they open the door to more effective--and affordable--communication with customers, partners, investors, employees, etc. But do they
really present a wealth of opportunity? Or are they merely the next e-fads;
trendy concepts that consume precious marketing resources with little or no
ROI.
This Web seminar will examine these new trends through the eyes of marketing communications professionals. Attendees will learn which technologies offer the most promise and find out how to start applying them to their own marketing programs. Special guest Laurie McCabe, a Vice President with analyst firm AMI-Partners, will also explore the unique benefits software-as-a-service offers for marketing professionals and small to mid-sized organizations in particular.
Featured Presenters
Laurie McCabe, Vice President for SMB Insights and Business Solutions, AMI-Partners
Laurie McCabe brings 18 years of experience in both IT vendor firms and research companies to this role, using her market, channel and competitive analysis expertise to help clients understand and capitalize on shifting market trends. Specific areas of expertise include helping vendors to assess and improve market and channel strategies and execution capabilities for the SMB business solutions market.
Before joining AMI-Partners, Laurie served as Vice President at Summit Strategies, Inc., managing the firm's Software-as-Services and Small and Midsize Business Solutions practice areas. Over the past several years, Ms. McCabe analyzed the evolution and impact of the on demand, software-as-services model and its impact on traditional software models and the SMB market, building widespread recognition for her insight in this area. Prior to Summit Strategies, Ms. McCabe spent nine years at Digital Equipment in different product marketing and market research positions. In her last role at Digital, she managed Market and Competitive Intelligence for the firm's Personal Computing division. Previous to Digital, Ms. McCabe managed marketing communications for Wang Laboratories Customer Education organization.
Janet Johnson, Vice President of Communications, Marqui
Janet Johnson brings more than 20 years of professional experience in the software, Internet and telecommunications industries to Marqui. She led marketing communications efforts at Enron Broadband Services (EBS), successfully managing global integrated marketing campaigns. Prior to Enron, Janet handled marketing communications efforts for eFusion, an Internet startup, where she developed the company's brand strategy and corporate identity. Most recently, Janet was Vice President of Corporate Communications at Merant PLC.
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