Events
Local Search Sizzle: Find Out What's Hot in Local Search
with Mike Belasco and Mary Bowling, seOverflow
Local Search experts talk about hot topics like why recent
changes in the Google 10 pack are important, how to pimp out
Google Analytics to track local search, and more!
>>
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How To Build (and Monetize) Twitter Content Channels
with Alexander Barbara, Founder of EasyTweets
Are you struggling to make Twitter a successful part of your business's social media strategy? Whether you are seeking to promote your current business or create a new one,
you'll learn how to select topics, strategies for finding and
posting content and tips for building followers and measuring
engagement.
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You Can't Go Home Again: Usability in a Search-driven World
with Dr. Peter J. Meyers, President of User Effect
In the good old days of the web, we always knew where home was. Visitors were well-behaved and usually knocked on the front door. In a Google world, though, visitors arrive when and where they please, and if you want to keep those visitors happy, you'd better be ready for them.
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Video Optimization: It’s Hot, it’s Easy, and it will Work for You
with Bill Leake, CEO of Apogee Search
Online videos are a growing trend for businesses--both B2B and B2C. Optimizing your online videos is easy to do yourself, and ensures that your videos are found by search engines and accessible on video sharing sites.
>>
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Transforming Google Analytics Into Business Analytics
with Ian Lurie, CEO of Portent
Interactive
You set up Google Analytics, ooh and aah at the beautiful reports, and
then reality sets in. How on earth will you have time to read, analyze
and act on the flood of data? Ian Lurie of the Conversation Marketing blog will
show you an effective system that can work for you.
>>
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SEO Strategies for the 21st Century
with Aaron Wall, author of the SEO Book Blog
Aaron reveals the latest in SEO know-how, including new tools
you can use for competitive research, how search suggest will shape
the future of SEO, and more.
>>
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Emerging Multi-Channel Opportunities for Today's Local Market
with Paul T. Ryan, former CTO of Overture Services
Learn why you
shouldn't
replace
traditional
media, but
instead
transform
traditional
media into
performance
media.
>>
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Seth Godin's Meatball Sundae
with Seth Godin, all-around Marketing Guru
Bestselling author Seth Godin teaches
us the "14 Trends No Marketer Should Ignore" in
this fascinating look inside his book "Meatball Sundae:
Is Your Marketing Out of Sync?" A
must-see for
savvy marketers and Godin fans alike!
>>
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