Whitepapers

New! 7 Simple Steps to Radically Improve Webinar ROI
Webinars are an established component of the marketing arsenal. Marketing departments rely on web events to raise product awareness, build brands, generate leads and qualify prospects. But while companies have overwhelmingly embraced the technology, best practices can often elude even the most proficient of marketers.
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Planning, Promoting and Producing Better Web Seminars
Perhaps you’re new to web seminars and need to know how to get started. Or maybe you’ve conducted a few events that didn’t quite live up to expectations. Whatever the case may be, this paper will guide you in planning, promoting and producing flawless web seminars that achieve outstanding results.
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How to Choose a Web Seminar Registration Solution
A dedicated web seminar registration solution can help marketers to communicate with registrants, drive event attendance and streamline processes. This guide helps to identify common registration and reporting dilemmas, lists the top five reasons for implementing a registration solution, and gives a detailed features and benefits summary.
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Seven Attributes of a Successful Collaborative Service Implementation
The growing popularity of desktop collaboration solutions, including Web conferencing, instant messaging, and desktop video conferencing, is fueling increased interest in the promise of increased employee productivity gains, amazing financial returns, and a wholesale transformation of business processes into a new realm of communication. Unfortunately for many companies, adoption remains slow and the promise of tremendous benefits provided across the enterprise remain unfulfilled.
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The Collaborative Services Adoption Challenge
Most companies who invest in Unified Communications technologies do not invest in the successful implementation of those technologies. The number of individuals adopting the solutions often falls below expectations. This whitepaper discusses the three most typical factors inhibiting widespread adoption of a technology in a company as well as the five stages of the collaborative adoption process.
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